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Conversion rate optimization is a process that requires a proper protocol. Many people struggle to see significant results because they lack a clear purpose for their website and guess at optimization strategies.   And that’s why I created this post – To share my protocol that helps me discover conversion optimization opportunities, try them out…

A/B testing is a powerful tool that digital marketers, product managers, and web developers use to optimize websites, apps, and campaigns. By comparing two or more variations of a webpage or an element on a page, one can glean insights into what works best for the target audience. However, the most pressing question is, “How…

You’ve likely heard the phrase, “Little things make big differences.” In the world of conversion optimization, those words ring exceptionally true. And thanks to tools like AB Split Test, the process of making those “little changes” is faster and more streamlined than ever. Let’s understand the compound benefits of consistent incremental improvements using an example.…

More than two-thirds of businesses do not have a concrete conversion rate optimization (CRO) strategy in place. Why? Because it’s hard and complicated — or it was. Is your company part of this group? Do you need clarification on what CRO is, why it matters, or how you can implement an effective strategy? If you…

In the realm of digital marketing, conversion rate optimization is a critical process, and AB Split Test is your perfect partner for this journey. It allows you to scientifically validate what works best for your audience, providing a foundation for data-driven decisions. Understanding Your Marketing Funnel First, get a clear picture of your marketing funnel.…

We are thrilled to announce a significant update to AB Split Test that’s bound to supercharge your WooCommerce store’s profitability. We’ve just rolled out a feature that enables you to utilize the total order value as a conversion metric. This means you’re not just optimizing for conversions, but also the Average Order Value (AOV), which…

AB Split Test, your preferred tool for optimizing conversion rates on WordPress, now integrates effortlessly with Cabin Analytics. New Analytics Integrations Shortly after integrating with Usermaven, AB Split Test now also supports Umami and Cabin. This comes at just the right time as many people are currently looking for an alternative to Google Analytics 4…

Looking for an AB Tasty alternative for WordPress? Here’s a head-to-head comparison between AB Tasty and AB Split Test so you can make the best decision for your business.   Feature Comparison: AB Split Test vs AB Tasty Feature AB Split Test AB Tasty Native WordPress Plugin ✅ Yes ❌ No No-Code Page Editor Integration…

In today’s fast-paced digital world, efficiency is key. That’s why we’ve added the power of OpenAI directly into your WordPress design process. Our AI tool delivers clear, actionable insights and automates optimization tasks right inside your page builder. Built for WordPress Professionals This tool is made for WordPress pros and agencies who build landing pages…