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By far, the biggest mistake novice testers face when AB testing is testing the incorrect thing. Starting off on the wrong foot can turn many people off to AB testing. However, making mistakes is a necessary part of the process– especially when you’re testing to find mistakes in your marketing that are losing leads. To…

AB testing is an incredible method for measuring changes in marketing endeavors, website changes, and everything else associated with pulling in valuable leads for your business. If you’re interested in AB testing but have not done so before, you might have a few concerns. On a basic level, beginners tend to worry about messing with…

Oxygen Support. Conversion pages dropdown now includes all post types. Minor Updates Full page testing: Default page selector now includes custom post types. Page Variations selector improved layout Conversion Mode dropdown UX improvement Fix: White screen when test settings are changed during a test. Fix: Clarity conversion not always firing Update: Page location stats for…

Today we’re proud to announce that AB Split Test now integrated deeply with Bricks Builder, allowing anyone to optimize their websites conversions from right inside the builder. Watch the video for a full rundown…

Watch the video below for a full explainer.

// NOTE: This is the old UI, See the home page for a preview of the new layout.

Does your menu have enough links in it to bring down Google? Do you get lost in your own maze of menu > Sub Menu > Sub Sub Menu? Maybe it’s time to rethink your nav? There is only one way to know if your new menu is better than your old. You’ve got to…

Sorry to tell you this, but your footer is bad. Probably scary bad. Why? People tend to use their footer as a dumpster for all the links they should have on the site. Unfortunately that creates a huge distraction to the website visitor. So how do you optimize your footer? Minimize it and put less…