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Sorry to tell you this, but your footer is bad. Probably scary bad. Why? People tend to use their footer as a dumpster for all the links they should have on the site. Unfortunately that creates a huge distraction to the website visitor. So how do you optimize your footer? Minimize it and put less…

The old saying goes, you need a single call to action on every page of your website. OK, maybe it’s not a saying, but you should have a clear next step for your users when they get to the bottom of the page. Here are a few smart calls-to-action that will inspire your website users…