Track the Clicks That Matter: How to Use Link Click Conversions in AB Split Test
When you're testing variations on your WordPress site, not every conversion happens on a form submit or purchase page. Sometimes, the most important action is a click on a button, an external link, or a call-to-action that takes the visitor somewhere else.
That's where Link Click goals come in.
What Is a Link Click Conversion?
A Link Click conversion tracks when someone clicks a specific URL on your page. This could be:
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A button linking to a checkout page
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A YouTube video link
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An affiliate link
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A “Next Step” or “Learn More” CTA
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A calendar booking link (e.g., Calendly)
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Or any link that matters to your funnel
If your visitor clicks that link, AB Split Test counts it as a conversion for the variation they saw.
Why Use Link Click Tracking?
Link clicks are perfect for:
- Tracking outbound CTAs
- Measuring engagement for top-of-funnel tests
- Optimizing clicks to affiliate or partner sites
- Testing button designs, placements, or labels
- Getting data without requiring a full form submission
Instead of waiting for a form or page load, you can capture interest the moment they click.
How to Set a Link Click Goal in AB Split Test
Setting this up takes just a few seconds:
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Create a new test (or edit an existing one).
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In the Conversion Goal step, choose Link Click.
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Enter the URL or part of the URL you want to track.
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Example:
/thank-you/— tracks any click to that pathhttps://youtube.com/yourvideo— tracks external links too
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Save the test and let the data start rolling in.
💡 Tip: If you’re testing a button or link on the same page, use the Element Click goal instead.
Link Click vs. Page Visit — What’s the Difference?
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Page Visit tracks when someone lands on a page.
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Link Click tracks when someone clicks a link to go there.
If you’re sending traffic off-site (e.g., to a third-party checkout or booking tool), Link Click is the more reliable option.
Real Use Cases
🔗 Affiliate Site: “Which product card design gets the most clicks to Amazon?”
🎥 Video CTA: “Does ‘Watch the demo’ or ‘See it in action’ drive more clicks to YouTube?”
📆 Calendar Link: “Do more people click ‘Book a call’ when it’s in the hero or the footer?”
Final Thoughts
Link Click tracking gives you precise control over what counts as a win. It’s fast, flexible, and perfect for any scenario where the next step happens off your site.
Ready to test which button drives more clicks?
Try it out with AB Split Test — it’s free to get started.