Quick Guide: How to Boost Your WordPress Conversions with A/B Testing
If you've ever wondered how to improve your website conversions without guessing, you're not alone. The good news? You can do it with simple split testing, directly inside WordPress.
Here’s the no-fluff quick start guide:
Step 1: Understand Your Conversion Rate
Your conversion rate tells you how many people took action compared to how many visited. It's calculated by dividing total conversions by total visitors and multiplying by 100. For example, if 1,000 people visit and 100 sign up, your conversion rate is 10%.
Step 2: Know What a Good Rate Looks Like
A good conversion rate depends on your industry. To give you a benchmark, industries like Gifts and Health average between 4% and 5%, while Electronics and DIY tend to sit around 1–2%. If you're below your industry average, it’s a good sign to start testing.
Step 3: Start Optimizing
There are quick wins that can often improve conversions right away. Try making your call-to-action buttons more visible, using urgency through time-limited offers, sharing testimonials for social proof, or simplifying your forms to reduce drop-offs.
Step 4: Why Testing Beats Guessing
Testing removes the guesswork from design and copy decisions. It helps you understand what your visitors respond to, improves ROI, lowers bounce rates, and gives you real customer insights you can use across your site.
Step 4: Why Testing Beats Guessing
Testing removes the guesswork from design and copy decisions. It helps you understand what your visitors respond to, improves ROI, lowers bounce rates, and gives you real customer insights you can use across your site.
Step 5: A/B Test vs. Split Test
A/B testing is best when you're comparing a single element like a headline or button. Split testing compares larger blocks or full pages. Both methods help you make data-backed decisions about design, layout, or messaging.
Step 6: Set Up Your First Test in WordPress
Start by picking a high-impact page like a landing or pricing page. Decide what element you want to test — maybe a headline, image, or layout change. If you’re using a builder like Elementor or Bricks, just duplicate the section and edit it.
Next, use the AB Split Test plugin to create your test, choose your goal (like a button click or thank-you page visit), then hit launch. The plugin handles the rest.
Best Practices to Get Results
Keep it simple: test one element at a time. Let the test run for at least 7 days to get meaningful data. Start with your highest-value pages (like product or signup pages), and always keep a record of what worked and what didn’t. Measure success based on meaningful metrics like revenue per visitor, not just clicks.
Why AB Split Test?
AB Split Test is built for WordPress — no external dashboards, no cookies, and full support for popular builders like Elementor, Bricks, Gutenberg, and WPBakery. You also get built-in AI suggestions to help you test smarter. And yes, there’s a free trial. Try it free today!