Feature
Analytics Integrations
Track your A/B test performance inside your favorite analytics tools.
With AB Split Test, events are sent automatically to your analytics platform when a visitor sees a variation — and again when they convert. That means you can track performance in Google Analytics, Microsoft Clarity, Matomo, and more.
Smarter Attribution
Tag both the variation viewed and the conversion outcome. This makes it easy to identify which test changes actually influenced behavior across your funnel.
Works With the Tools You Already Use
AB Split Test auto-detects supported analytics scripts and sends events seamlessly no setup needed (as long as your tracking code is in place). Once you’ve set up your test, head over to your analytics platform to view your results
Supported platforms:
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Google Analytics 4 (included on all Pro plans)
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Google Analytics 3 (Agency only)
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Microsoft Clarity
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Matomo Analytics
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Mixpanel
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Plausible
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Usermaven
📝 Note: Only Google Analytics 4 is available on the SOLO Pro plan. All others require the TEAMS (Agency) plan.
No Bloat. No Lock-In.
We send lightweight event tags. Nothing invasive, no extra load time, no complicated dashboards. Your data stays in the analytics tools you already use and trust.
See why thousands of WordPress professionals choose AB Split Test.
Test anything in WordPress.
Blocks, pages, posts, page-builder elements, custom post types, templates, shortcodes, HTML, JavaScript, or CSS.
No restrictions. No workarounds.
The most conversion options
Page visits, clicks, form submits, purchases, active time, scroll depth, JavaScript events, conversion pixels, block or module triggers, and even server-side PHP or AJAX actions. We currently support 11 conversion (goal) types, offering flexible ways to track user actions.
Point-and-click testing
Click the element you want to improve, review the AI variations, make your edits, and start the test. Fast and developer-free.
Blocks, Bricks, Beaver Builder.
Elementor, Breakdance and more
Deep integration with your page builder means you can test blocks, elements, sections, templates and layout parts without leaving your workflow.
Autocomplete
Calculates when enough data has been collected, then automatically shows the best variation to all. We do the Bayesian statistics calculations, so you don't have to.
Privacy (GDPR) friendly
We do not store any user identifying data or utilize remote servers for customer data.
Cookie consent tools are respected, so no data transmitted or saved until accepted.
Unlimited Tests, Variations & Goals
Create as many tests as you like with as many test variations as you want.
Unlimited Page Views
Collect as much data as you need to make an informed decision without worrying about credits or usage limits.
Test inside templates, parts and block layouts
Whether you use Block Templates, Beaver Themer, Elementor Templates, Bricks, Breakdance or another theme builder, you can test headers, footers, sections and layout parts directly.
No remote cookies or servers
We only use local cookies & anonymously identify your users. Nothing invasive or over-reaching here.
A.I assistant
Our Conversion Rate Optimization Agent scans your site to understand your business & tone then creates winning tests for you in seconds.
Cache friendly
We prerender your test variations hidden, then use ultra snappy JS to show the appropriate test variation.
You can use full page caches, object caches, pre-rendered cloudflare caches or whatever you like.
External conversions with fingerprint pixels.
Remote cookies are dead, so we've implemented fingerprinting.
Paste our conversion script on your conversion pages, on any domain. Our clever script will connect test visitors to conversions, no matter where they end up.
Multiple conversions - subgoals
See how your tests affect other key metrics. Analyze your funnel to make the most informed decisions.
Order Value Optimization
WooCommerce, SureCart, Easy Digital Downloads, Memberpress and more. Dont just optimize clicks and views, but revenue.
Analytics integrations
Tag users when they see a test and when they convert. Then you can view your funnel inside your analytics apps.
Dynamic Traffic Allocation: optimize traffic to the winning variation on the fly. Reduce visits to losing variations whilst maintaining significance.
Test Time Remaining
Estimates based on incoming data how long it will take for your test to reach statistical significance.
Webhooks
Send an HTTP POST whenever a test is created or completed, so your external systems stay in sync.
Link To Variation
Create your test, then generate direct links to each variation. You can also force specific visitors to view a particular variation.
