Posts by Tom

A 45-minute talk on how WordPress agencies can use split testing to turn invisible maintenance into visible growth — keeping clients happier, longer, and more profitable.

This update focuses on three main areas: fixing CSS compatibility issues that were breaking modern theme layouts, making heatmaps more actionable with instant click counts, and improving how we generate element selectors for cleaner, more readable tests. New Feature: Heatmap Hover Tooltips The problem: High-traffic pages can have hundreds or thousands of clicks, making clickmaps…

If you’re a WordPress marketer building pages in the block editor, you already know the struggle. You want to test a new headline or call-to-action button, but most tools either force you to duplicate entire pages or send your data to a remote server. That’s where AB Split Test changes the game. Unlike Nelio A/B…

We just released version 2.4.1 with some features you’ve been asking for. Here’s what’s new. Share Test Results With Anyone (No Login Required) If you’ve ever needed to share your test results with a boss or client who doesn’t have a login, you know the hassle. Creating PDFs, exporting screenshots, writing up reports. Now you…

Your footer is on every page of your site. But is anyone looking at it? Most footers are cluttered. Links to every page, social icons, newsletter signup, legal stuff, contact info, awards, certifications, partnerships… It becomes noise. Here’s how to know if your footer matters and what to do about it. The Problem with Most…

Your call-to-action matters. It’s the difference between a visitor converting or leaving. But most sites guess at their CTAs. Pick a color. Write some copy. Hope it works. Here’s a better approach: test what actually converts. These three CTA tests consistently show results. Test 1: Button Copy (What You Say) The problem: Generic button copy…

Does your menu have 15 links? Three levels of dropdowns? Users getting lost? Most sites never test their menu. They add links as they grow. Eventually it’s bloated, confusing, and hurting conversions. Here’s how to fix it. Why navigation matters Your menu is on every page. It’s the primary navigation tool. If it doesn’t work,…

Now with more magic! If you haven’t used it before, Magic Mode lets you click on any element on your site and turn it into a test. No setup screens. No selectors. Just point, click, test. This update makes that workflow faster and more useful. Better Rewrite Suggestions You can now generate rewrite suggestions in…

We’ve been adding a steady stream of improvements to heatmaps over the last few months, and one question kept coming up: “Can AB Split Test replace Clarity or Hotjar completely?” Heatmaps got us halfway there. Session replays finish the job. Why We Built It A lot of agencies use full replay tools to understand why…

Agencies kept asking for one thing: “Can we see all our client tests in one place?” Now you can. With the new Agency Hub, you get a single dashboard where you can connect multiple client sites, check every running test, view variations, jump into heatmaps, and monitor results without logging into each site individually. It…

AB Split Test’s CROassist AI now includes proven copywriting frameworks to help you create stronger, more persuasive variations in seconds. Instead of writing from scratch, you can choose a style you want and let our custom trained AI generate high-quality text based on your page’s existing content. This guide walks you through how the feature…

Another huge update coming out Wednesday October 22. Once again cementing the fact that AB Split Test is the best choice for WordPress marketers who optimize. Heatmaps TEAMS PLAN ONLY now is the best time to upgrade – search your emails for the discount code 😉 You were right, Privacy first heatmaps – AB Split…