Posts by Tom

Agencies kept asking for one thing: “Can we see all our client tests in one place?” Now you can. With the new Agency Hub, you get a single dashboard where you can connect multiple client sites, check every running test, view variations, jump into heatmaps, and monitor results without logging into each site individually. It…

AB Split Test’s CROassist AI now includes proven copywriting frameworks to help you create stronger, more persuasive variations in seconds. Instead of writing from scratch, you can choose a style you want and let our custom trained AI generate high-quality text based on your page’s existing content. This guide walks you through how the feature…

Another huge update coming out Wednesday October 22. Once again cementing the fact that AB Split Test is the best choice for WordPress marketers who optimize. Heatmaps TEAMS PLAN ONLY now is the best time to upgrade – search your emails for the discount code 😉 You were right, Privacy first heatmaps – AB Split…

Trying to cut CRO costs without losing capability? See how VWO compares with AB Split Test for WordPress in 2025. Features, pricing, and which agencies should choose. Choosing the wrong A/B testing tool can cost your agency thousands in lost efficiency and inflated SaaS spend. You need powerful features without the enterprise complexity and price…

Introduction: Why Feature Rollouts Require Real Data Launching a new feature – especially something as critical as your checkout flow – isn’t just a design challenge. It’s a business risk. Without data, even the most promising changes can lead to unexpected drops in conversions, abandoned carts, or user friction. For high-volume businesses, this risk compounds…

The test ideas you create with AB Split Test aren’t based on guesswork. They’re grounded in principles that explain how people think, decide, and behave online. We draw from behavioral psychology and usability research to guide what we suggest. Even small changes can lead to big shifts in how people engage with your site.  …

ChatGPT’s new agent mode is a great example of how automation is going to take all of our jobs. but in the mean time, lets use it to our advantage!   I saw it and thought, what if we could launch a split test on our website – without ever touching a mouse? Or even…

Today marks a big milestone for AB Split Test. Hey, this is Tom and I’m genuinely excited to share something we’ve been working on for a while now: version 2 of AB Split Test is officially live.   This update is a big one. Not just because of what’s new, but because it finally brings…

If you’re running a WordPress website and you’re serious about improving conversions, AB Split Test is built exactly for you. Here are 15 reasons why AB Split Test stands out as the best option for WordPress users. 1. Record Time Setup You can install the plugin and launch your first test in about 15 seconds.…

AB Split Test now includes built-in AI tools that go way beyond basic rewrites. In this post, we’ll give you a tour of everything AI-powered inside the plugin and how it can actually help you make smarter marketing decisions, faster. These aren’t generic prompts or gimmicks. The AI is trained on your actual site, your…

Conversion Rate Optimization (CRO) used to be the secret weapon of high-growth startups. But according to todays Admin Bar survey data from hundreds of WordPress professionals, it’s now a hallmark of the most successful, profitable, and future-ready agencies. If you’re not offering CRO yet, here’s a look at what you’re missing out on – and…