Posts by Tom

Custom Audiences let you break down A/B test results by referrer, URL query, browser, OS, language, cookies, and more.

Now you can test your websites sales pitch against your competitors, and generate winning improvement ideas in seconds. With just a click, you can start testing those ideas. Forget about paying thousands for a CRO expert, we’ve built you one! Watch the video, download the latest and then let us know what you found!

AB Split Test now integrates with Cloudflare Workers. Your split test logic runs at the edge, before the page loads, with no URL changes and no flicker. 🆕 Cloudflare Workers Integration The problem: Every WordPress split test has had the same weak point. Whether you use a redirect or a JavaScript swap, there is always…

Version 2.6 is out today. Over the past year we have pushed over 30 updates to AB Split Test. This one adds layout controls to Magic Mode, a faster redirect method for full-page tests, native phone call tracking, and programmatic access to every plugin setting via REST, WP-CLI, and MCP. Here is everything that is…

If you’ve been looking for a smarter way to run split tests beyond just your WordPress site, this video is going to show you exactly how to do it. Make sure you watch all the way through. By the end, you’ll see how easy it is to test across completely different domains in just a…

A lot has shipped over the past few weeks. Here is a full breakdown of everything that is new, improved, and coming very soon. HubSpot form conversions You can now track HubSpot form submissions as conversion goals directly inside AB Split Test. Turn it on under Settings > Data Management, and a new dropdown appears…

The problem with split testing a low traffic site Most of the advice out there about split testing assumes you have a decent volume of traffic. Get enough visitors, run the test, wait for statistical significance, pick a winner. That works fine on a high-traffic ecommerce site getting hundreds of orders a day. It does…

AB Split Test works seamlessly with TranslatePress to help you test different content variations across multiple languages. This guide shows you how to set up A/B tests on multilingual sites. How It Works AB Split Test and TranslatePress work together in this order: AB Split Test randomly assigns a variation to each visitor TranslatePress translates…

What if you could create and manage A/B tests without opening WordPress? AB Split Test now includes WP-CLI support, REST API, and MCP (Model Context Protocol) integration. Here’s what that means for your workflow. The Problem: Dashboard-Only Testing Most A/B testing tools require clicking through WordPress dashboards. But modern workflows need more flexibility: Developers want…

Let’s talk about the elephant in the room. These days, everyone is using AI to build their pages – entire websites, even. Whether you’re using Claude, ChatGPT, or some built-in AI inside your website builder, AI is everywhere doing things at crazy speed. In seconds. But here’s the thing: just because it’s fast and confident…

A 45-minute talk on how WordPress agencies can use split testing to turn invisible maintenance into visible growth — keeping clients happier, longer, and more profitable.