Posts by Tom

When people think of conversion optimization, they often think of heatmaps and session recordings. With good reason. Its a great way to watch users use and misuse your website, ideate improvements and verify results. Tools like Microsoft Clarity, Hotjar, PostHog, and others make it easy to watch how visitors move across a site and see…

Trying to cut CRO costs without losing capability? See how VWO compares with AB Split Test for WordPress in 2025. Features, pricing, and which agencies should choose. Choosing the wrong A/B testing tool can cost your agency thousands in lost efficiency and inflated SaaS spend. You need powerful features without the enterprise complexity and price…

Introduction: Why Feature Rollouts Require Real Data Launching a new feature – especially something as critical as your checkout flow – isn’t just a design challenge. It’s a business risk. Without data, even the most promising changes can lead to unexpected drops in conversions, abandoned carts, or user friction. For high-volume businesses, this risk compounds…

The test ideas you create with AB Split Test aren’t based on guesswork. They’re grounded in principles that explain how people think, decide, and behave online. We draw from behavioral psychology and usability research to guide what we suggest. Even small changes can lead to big shifts in how people engage with your site.  …

ChatGPT’s new agent mode is a great example of how automation is going to take all of our jobs. but in the mean time, lets use it to our advantage!   I saw it and thought, what if we could launch a split test on our website – without ever touching a mouse? Or even…

Today marks a big milestone for AB Split Test. Hey, this is Tom and I’m genuinely excited to share something we’ve been working on for a while now: version 2 of AB Split Test is officially live.   This update is a big one. Not just because of what’s new, but because it finally brings…

If you’re running a WordPress website and you’re serious about improving conversions, AB Split Test is built exactly for you. Here are 15 reasons why AB Split Test stands out as the best option for WordPress users. 1. Record Time Setup You can install the plugin and launch your first test in about 15 seconds.…

AB Split Test now includes built-in AI tools that go way beyond basic rewrites. In this post, we’ll give you a tour of everything AI-powered inside the plugin and how it can actually help you make smarter marketing decisions, faster. These aren’t generic prompts or gimmicks. The AI is trained on your actual site, your…

Conversion Rate Optimization (CRO) used to be the secret weapon of high-growth startups. But according to todays Admin Bar survey data from hundreds of WordPress professionals, it’s now a hallmark of the most successful, profitable, and future-ready agencies. If you’re not offering CRO yet, here’s a look at what you’re missing out on – and…

We’ve introduced a new setting in AB Split Test 1.8.18 to help users that previously struggled with tracking orders accurately. Only enable if your existing orders aren’t being measured  for example, in setups using Cartflows or similar. New Setting: Enable Server-Side Conversion Tracking You’ll now find a new checkbox in your plugin settings: WP Admin…

Conversion rate optimization is a process that requires a proper protocol. Many people struggle to see significant results because they lack a clear purpose for their website and guess at optimization strategies.   And that’s why I created this post – To share my protocol that helps me discover conversion optimization opportunities, try them out…