Posts by Tom

The problem with split testing a low traffic site Most of the advice out there about split testing assumes you have a decent volume of traffic. Get enough visitors, run the test, wait for statistical significance, pick a winner. That works fine on a high-traffic ecommerce site getting hundreds of orders a day. It does…

AB Split Test works seamlessly with TranslatePress to help you test different content variations across multiple languages. This guide shows you how to set up A/B tests on multilingual sites. How It Works AB Split Test and TranslatePress work together in this order: AB Split Test randomly assigns a variation to each visitor TranslatePress translates…

What if you could create and manage A/B tests without opening WordPress? AB Split Test now includes WP-CLI support, REST API, and MCP (Model Context Protocol) integration. Here’s what that means for your workflow. The Problem: Dashboard-Only Testing Most A/B testing tools require clicking through WordPress dashboards. But modern workflows need more flexibility: Developers want…

Let’s talk about the elephant in the room. These days, everyone is using AI to build their pages – entire websites, even. Whether you’re using Claude, ChatGPT, or some built-in AI inside your website builder, AI is everywhere doing things at crazy speed. In seconds. But here’s the thing: just because it’s fast and confident…

A 45-minute talk on how WordPress agencies can use split testing to turn invisible maintenance into visible growth — keeping clients happier, longer, and more profitable.

This update focuses on three main areas: fixing CSS compatibility issues that were breaking modern theme layouts, making heatmaps more actionable with instant click counts, and improving how we generate element selectors for cleaner, more readable tests. New Feature: Heatmap Hover Tooltips The problem: High-traffic pages can have hundreds or thousands of clicks, making clickmaps…

If you’re a WordPress marketer building pages in the block editor, you already know the struggle. You want to test a new headline or call-to-action button, but most tools either force you to duplicate entire pages or send your data to a remote server. That’s where AB Split Test changes the game. Unlike Nelio A/B…

We just released version 2.4.1 with some features you’ve been asking for. Here’s what’s new. Share Test Results With Anyone (No Login Required) If you’ve ever needed to share your test results with a boss or client who doesn’t have a login, you know the hassle. Creating PDFs, exporting screenshots, writing up reports. Now you…

Your footer is on every page of your site. But is anyone looking at it? Most footers are cluttered. Links to every page, social icons, newsletter signup, legal stuff, contact info, awards, certifications, partnerships… It becomes noise. Here’s how to know if your footer matters and what to do about it. The Problem with Most…

Your call-to-action matters. It’s the difference between a visitor converting or leaving. But most sites guess at their CTAs. Pick a color. Write some copy. Hope it works. Here’s a better approach: test what actually converts. These three CTA tests consistently show results. Test 1: Button Copy (What You Say) The problem: Generic button copy…

Does your menu have 15 links? Three levels of dropdowns? Users getting lost? Most sites never test their menu. They add links as they grow. Eventually it’s bloated, confusing, and hurting conversions. Here’s how to fix it. Why navigation matters Your menu is on every page. It’s the primary navigation tool. If it doesn’t work,…