Blog

Version 2.2.0 Release notes – Heatmaps, Cookie Consent mode & server-side full-page tests

October 20, 2025

Another huge update coming out Wednesday October 22. Once again cementing the fact that AB Split Test is the best choice for WordPress marketers who optimize. Heatmaps TEAMS PLAN ONLY now is the best time to upgrade – search your emails for the discount code 😉 You were right, Privacy first heatmaps – AB Split…

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A chart titled "Holiday Traffic Trends" shows website traffic spiking at Black Friday, Cyber Monday, and Christmas sales from November to January.

Stop Wasting Traffic: Why Dynamic Allocation is Your Secret Weapon During Spikes

October 6, 2025

When digital agencies and eCommerce teams face traffic spikes, think Black Friday, Cyber Monday, Christmas campaigns, every click and conversion matters. That’s where Dynamic Traffic Allocation, aka Multi-Armed Bandit testing, comes in. AB Split Test’s latest Teams plan feature empowers advanced marketers to maximize conversions during short-lived bursts of attention, without the risk or cost…

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VWO vs AB Split Test (2025)

September 3, 2025

Trying to cut CRO costs without losing capability? See how VWO compares with AB Split Test for WordPress in 2025. Features, pricing, and which agencies should choose. Choosing the wrong A/B testing tool can cost your agency thousands in lost efficiency and inflated SaaS spend. You need powerful features without the enterprise complexity and price…

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Case Study: How WPBakery Used AB Split Test to Safely Launch a New Checkout

August 25, 2025

Introduction: Why Feature Rollouts Require Real Data Launching a new feature – especially something as critical as your checkout flow – isn’t just a design challenge. It’s a business risk. Without data, even the most promising changes can lead to unexpected drops in conversions, abandoned carts, or user friction. For high-volume businesses, this risk compounds…

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The 12 Psychology Principles That Guide Our Test Suggestions

August 1, 2025

The test ideas you create with AB Split Test aren’t based on guesswork. They’re grounded in principles that explain how people think, decide, and behave online. We draw from behavioral psychology and usability research to guide what we suggest. Even small changes can lead to big shifts in how people engage with your site.  …

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This ChatGPT Agent prompt makes your website a conversion machine. Automatic Split Testing!

July 29, 2025

ChatGPT’s new agent mode is a great example of how automation is going to take all of our jobs. but in the mean time, lets use it to our advantage!   I saw it and thought, what if we could launch a split test on our website – without ever touching a mouse? Or even…

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Magic Tests Version 2 Walkthrough

June 27, 2025

Today marks a big milestone for AB Split Test. Hey, this is Tom and I’m genuinely excited to share something we’ve been working on for a while now: version 2 of AB Split Test is officially live.   This update is a big one. Not just because of what’s new, but because it finally brings…

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15 reasons why AB Split Test is the best option to improve conversions on WordPress

June 13, 2025

If you’re running a WordPress website and you’re serious about improving conversions, AB Split Test is built exactly for you. Here are 15 reasons why AB Split Test stands out as the best option for WordPress users. 1. Record Time Setup You can install the plugin and launch your first test in about 15 seconds.…

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Smarter Testing with AI: How AB Split Test Understands Your Site, Audience, and Goals

June 4, 2025

AB Split Test now includes built-in AI tools that go way beyond basic rewrites. In this post, we’ll give you a tour of everything AI-powered inside the plugin and how it can actually help you make smarter marketing decisions, faster. These aren’t generic prompts or gimmicks. The AI is trained on your actual site, your…

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Why the Smartest WordPress Agencies Offer CRO

April 14, 2025

Conversion Rate Optimization (CRO) used to be the secret weapon of high-growth startups. But according to todays Admin Bar survey data from hundreds of WordPress professionals, it’s now a hallmark of the most successful, profitable, and future-ready agencies. If you’re not offering CRO yet, here’s a look at what you’re missing out on – and…

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