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Your footer is on every page of your site. But is anyone looking at it? Most footers are cluttered. Links to every page, social icons, newsletter signup, legal stuff, contact info, awards, certifications, partnerships… It becomes noise. Here’s how to know if your footer matters and what to do about it. The Problem with Most…
Read MoreYour call-to-action matters. It’s the difference between a visitor converting or leaving. But most sites guess at their CTAs. Pick a color. Write some copy. Hope it works. Here’s a better approach: test what actually converts. These three CTA tests consistently show results. Test 1: Button Copy (What You Say) The problem: Generic button copy…
Read MoreDoes your menu have 15 links? Three levels of dropdowns? Users getting lost? Most sites never test their menu. They add links as they grow. Eventually it’s bloated, confusing, and hurting conversions. Here’s how to fix it. Why navigation matters Your menu is on every page. It’s the primary navigation tool. If it doesn’t work,…
Read MoreNow with more magic! If you haven’t used it before, Magic Mode lets you click on any element on your site and turn it into a test. No setup screens. No selectors. Just point, click, test. This update makes that workflow faster and more useful. Better Rewrite Suggestions You can now generate rewrite suggestions in…
Read MoreWe’ve been adding a steady stream of improvements to heatmaps over the last few months, and one question kept coming up: “Can AB Split Test replace Clarity or Hotjar completely?” Heatmaps got us halfway there. Session replays finish the job. Why We Built It A lot of agencies use full replay tools to understand why…
Read MoreAgencies kept asking for one thing: “Can we see all our client tests in one place?” Now you can. With the new Agency Hub, you get a single dashboard where you can connect multiple client sites, check every running test, view variations, jump into heatmaps, and monitor results without logging into each site individually. It…
Read MoreAB Split Test’s CROassist AI now includes proven copywriting frameworks to help you create stronger, more persuasive variations in seconds. Instead of writing from scratch, you can choose a style you want and let our custom trained AI generate high-quality text based on your page’s existing content. This guide walks you through how the feature…
Read MoreAnother huge update coming out Wednesday October 22. Once again cementing the fact that AB Split Test is the best choice for WordPress marketers who optimize. Heatmaps TEAMS PLAN ONLY now is the best time to upgrade – search your emails for the discount code 😉 You were right, Privacy first heatmaps – AB Split…
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When digital agencies and eCommerce teams face traffic spikes, think Black Friday, Cyber Monday, Christmas campaigns, every click and conversion matters. That’s where Dynamic Traffic Allocation, aka Multi-Armed Bandit testing, comes in. AB Split Test’s latest Teams plan feature empowers advanced marketers to maximize conversions during short-lived bursts of attention, without the risk or cost…
Read MoreTrying to cut CRO costs without losing capability? See how VWO compares with AB Split Test for WordPress in 2025. Features, pricing, and which agencies should choose. Choosing the wrong A/B testing tool can cost your agency thousands in lost efficiency and inflated SaaS spend. You need powerful features without the enterprise complexity and price…
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