GA4 free form reports

NOTE: Google Analytics variables and forms are all different. These are not exact step by step instructions, you will have to modify your own values. advanced analytics reporting support is outside the scope of AB Split Test Premium Support.

To view your data in a table format within GA4’s free-form analysis (Explorations), here’s how to set it up:

In GA4 Explorations (Free Form Analysis)

1. Navigate to Explorations

• Go to Explore in the left sidebar of GA4
• Click Create a new exploration or open an existing one
• Select Free form if creating new

2. Set Up Your Table Structure

In the Variables panel (left side):

• Dimensions: Drag the dimensions you want to see as rows/columns
  • For A/B testing: test_name, test_variation, test_event
  • For phone calls: phone_number, call_source
  • Standard dimensions: Date, Source/Medium, Device Category, etc.
• Metrics: Add the metrics you want to measure
  • Event count (for total events)
  • Users (unique users)
  • Sessions
  • Custom conversions you’ve set up

3. Build Your Table

In the Tab Settings (right side):

• Rows: Drag dimensions from the Variables panel (e.g., test_variation)
• Columns: Drag dimensions for column headers (e.g., test_event)
• Values: Drag metrics (e.g., Event count, Users)

4. Add Filters (Optional)

• Filters: Drag dimensions to filter your data
  • Example: Filter by Event name = “ab_split_test” or “phone_call”

5. Example Table Setup for A/B Testing + Phone Calls

Rows:

• test_name
• test_variation

Columns:

• Event name (to separate ab_split_test vs phone_call events)

Values:

• Event count
• Users

Filters:

• Event name contains “ab_split_test” OR “phone_call” OR “form”