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Server-Side Redirects for Full Page Tests

A graphic explaining server-side rendering, showing a browser window with "?ssr=1" and colored blocks, plus a checkmark and descriptive text about split test variations.

Running ads through Facebook, Google, TikTok, or QR campaigns?
Now you can A/B test your landing pages without redirects, flicker, or URL changes.

What’s New

AB Split Test now supports server-side rendering for full-page split tests, allowing advertisers to present a clean, stable URL for every visitor who lands on a test without any on-page redirects or visible URL changes. This makes full-page testing more reliable for Facebook, Google, TikTok, and similar ad campaigns, ensuring seamless attribution, preventing tracking issues, and delivering a fast, consistent user experience.

Server-Side Rendering for Full-Page Tests

By simply adding ?ssr=1 to any AB Split Test default page URL, the platform serves the test variation on the server before the page loads. The result: when a user clicks an ad or scans a QR code, the destination is rendered server-side, avoiding in-browser redirects (which sometimes trip up ad platforms or slow down the user, leading to flicker and tracking errors). Platforms like Facebook and Google see a stable, static URL which is perfect for strict ad tracking.

How to Use It

  1. Set up your Full Page Split Test in AB Split Test from your WordPress dashboard: select “New AB Split Test,” give it a name, and choose “Full Page” as the test type.

  2. Enter your default (control) page. Add the alternative variation page URLs.

  3. Publish the test. A webpage interface displays options for page and variations setup, highlighting a blue box with information about server-side redirect URLs and their benefits and limitations.

  4. For ads (Facebook, Google, TikTok, QR codes) or promo links, append ?ssr=1 to the default page URL (e.g., https://site.com/landing-page/?ssr=1).

  5. Enter that full URL into the "Destination" field of your ad platform (e.g., Facebook Ads Manager), under website URL, and use the preview to check that the correct variation loads instantly.

  6. The server now determines which test variation to show before the visitor even sees the page so the destination remains static and fully trackable.

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Why It Matters

Server-side redirects mean:
✅ Clean URLs — ad scanners see stable, final pages.
✅ Faster load times — no browser redirect or flicker.
✅ Better tracking accuracy — all analytics and pixels see the correct destination.
✅ SEO-safe — no duplicate content or redirect confusion.
✅ GDPR-friendly — zero user tracking or cookies required.

Perfect for:

  • Facebook / Google / TikTok Ads

  • Email Campaigns

  • QR Code Promotions

  • Any traffic source that validates landing pages

Ready to Crush It This Holiday Season?

With server-side redirects, your A/B tests are now faster, cleaner, and more ad-platform-friendly than ever.

👉 Upgrade to Teams TODAY

October 9, 2025 / Abie D /

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