AB Split Test Conversions – Updated Guide
AB Split Test currently supports 12 conversion (goal) types, offering flexible ways to track user actions. From simple page visits to custom code triggers.
PAGE OR POST VISIT
Select a Page from the dropdown that will trigger a conversion in the same way as the URL conversion method.
URL
The URL Visit goal triggers a conversion when a specific URL path on your own site (e.g. /checkout/thank-you/) is visited. It’s useful for tracking dynamic or custom URLs not listed in the Page dropdown, but it won’t work with external sites like Calendly or YouTube.
TEXT ON PAGE
Text on Page is a conversion goal type that triggers when a specific piece of text appears on the page—usually as part of a confirmation or thank-you message after a form is submitted, a booking is completed, or a purchase goes through.
ELEMENT CLICK
A super flexible conversion selector used to track when a user clicks on a button or any other element using CSS selectors.
You can define a click of any element with CSS selectors you can think of. More information on all the options here
-
Element with an ID
Use the#operator
Example:#mybutton -
Element with a class
Use the.operator
Example:.mybutton -
Link pointing to an external URL
Use an attribute selector
Example:a[href*='yoururl']
Advanced Mode:
To trigger a conversion on an event other than click, use advanced mode by adding a pipe | and the event type.
Example: #buy|mousedown
LINK CLICK
Link Click conversion tracks when someone clicks a specific URL on your page. Works with external or internal links.
SCROLL DEPTH
Fires a conversion when a visitor reaches a set percentage of page height (e.g., 50%, 75%, 90%). Good for measuring content engagement on long pages.
TIME ACTIVE
Fires after a user has been actively engaging (scrolling, moving, tapping) for a set number of seconds (e.g. 30s). Great for engagement-based conversions.
CONVERSION BLOCK / MODULE / ELEMENT CLASS
Automatically trigger conversion when a specific CSS class (e.g. ab-123 ab-convert) appears on the page. Useful for template or code-driven triggers.
JAVASCRIPT
The JavaScript conversion method is an advanced method for coders.
The function abstConvert(TestId) is all you need to trigger a conversion with JavaScript.
You'll need a few things for this to work.
- Wait until document.ready to fire a conversion.
- You need the Test ID.
Conversion Value
On Agency plans and above, you can include an order value with your conversion.
abstConvert(TestId, orderValue);
If you want to fire a conversion on an external URL page, we recommend using the Conversion Pixel Conversion.
You can see the prefilled script with the ID included by selecting the JavaScript Conversion method.
Conversion Pixel
The new Conversion Pixel is the current method for tracking conversions from external pages. It works by loading a tiny invisible image that records the conversion when the page is viewed. You can use it on subdomains you control, and it can trigger a conversion for a specific test or for all active tests by using eid=all. It also supports dynamic loading in single page apps by injecting the tracking image via JavaScript.
Because of modern browser privacy rules, the pixel only works reliably on subdomains of your own site. It cannot track conversions across completely different domains, so third-party hosted checkouts on another domain cannot be tracked with the pixel.
Fingerprint Pixel
Fingerprinting lets AB Split Test track conversions that happen on external domains, even when a user leaves your site. It works by creating a unique ID for each visitor based on their browser, device, and IP. When the visitor converts on another site using the fingerprint script, the plugin can match that conversion back to the correct test variation.
It’s useful when you want cross-domain attribution, such as tracking actions on partner sites or hosted checkouts. The trade-offs are that fingerprints can occasionally collide on similar devices, and storing all fingerprint data increases database size over time.
PHP / AJAX
PHP and AJAX conversions allow your site to trigger a conversion programmatically, without needing a thank-you page, pixel, or JavaScript event. Instead, your server calls AB Split Test’s internal conversion endpoint directly, passing the test ID (and optional order value).
