AB Split Test 2.1.0 – Built for Agencies to Scale with Confidence
AB Split Test's latest SUPER UPDATE brings 6 HUGE game-changing features designed to help agencies capture more wins, measure deeper engagement, and make reporting easier than ever. We've upped the standard in WordPress split testing once again. Every update is built with your workflow in mind so you can grow traffic, prove ROI, and start making even more money with the same traffic. Here's what's new in version 2.1.0:
NEW: Dynamic Traffic Steering - No Other WordPress Plugin Offers This
This is another enterprise testing feature now available for you. We watch your traffic and cleverly send more traffic towards the better performing variations. Unlike traditional A/B tests that split traffic equally between variations (even if one was clearly underperforming), Dynamic Traffic Steering uses Multi-Armed Bandit algorithms to automatically shift traffic toward the best-performing variation as conversions roll in.
Your test never ends, like with a standard test. It allocates more traffic to the better converting variation over time, meaning you can capture more conversions while still running your tests — especially useful for promotions, low-traffic sites, and time-sensitive campaigns.
Available in the Teams Plan only.
Want the full breakdown? Check out our detailed guide on Bayesian vs. Multi-Armed Bandit.
NEW: Scroll Depth Conversion
Measure for engagement on your long form landing pages or blog posts. A great combination with our new dynamic traffic steering.
Clicks don't always tell the whole story. Sometimes true engagement is how far visitors scroll down your page. Scroll Depth Conversions allow you to set a goal that fires when a visitor reaches a certain point. Perfect for long articles, sales pages, and content-heavy sites.
This feature helps you understand where engagement drops off and optimize layouts accordingly.
Learn how to set it up step-by-step in our guide: Scroll Depth Conversion Tracking.
NEW: Crispy Charts (Dynamic + Filterable)
We replaced the old tables and charts with dynamic filterable charts and graphs so you can see your goals + subgoals displayed along with new Uplift info!
Our revamped results dashboard is designed to make agency reporting faster and clearer:
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Winner and Control Highlighting: Easily identify the current winning variation and control group.
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New Uplift Column: Quickly see relative improvement versus control.
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Dynamic Goal Switching: Change your goal in the dashboard, and the graph and table update instantly.
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Clearer Dropdown Labels: Goals display with intuitive names, such as:
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Primary Conversion: xx,
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Sub Goal 1: xx
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Sub Goal 2: xx
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For a walkthrough of how to read your results, visit our guide: Understanding Your AB Split Test Results Dashboard.
NEW: Label Your Variations
No more 'test-css-1234-1' - Rename it! Custom variation labels let you organize your tests with meaningful names that make sense for your workflow and client reporting.
Disable AI
You said your enterprise clients wanted the option to not use our built in AI (which bounces through ChatGPT). Now we don't send any private information to the AI, but enterprise rules are enterprise rules.
Now you can Disable all AI in the AB Split Test settings, or via a filter. We've made security improvements to keep your sites safe and added the option to disable AI features if you prefer a privacy-first workflow.
Learn how to disable AI integration here: How to Disable AI Integration.
Security
We've gone overboard on sanitization and squashed a sneaky pixel injection bug - your security team will love this one.
Additional Improvements:
Text-on-Page Conversions: More Flexible
Text-on-Page goals now support multiple trigger strings separated by pipes (|). If your page contains any of the phrases, the conversion fires once. Handy for sites with multiple thank-you pages, payment confirmations, or localized content.
Example: thank you | order complete | payment received
Self-Serve Invoices with VAT Support
Generate invoices anytime right from your account:
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Navigate to Orders → Invoices
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Add VAT tax codes or billing info (useful for EU users)
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Download without contacting support
Teams Plan Price Increasing Soon!
Product wise, there is no competition anymore - we make CRO simple for WordPress marketers. And our Teams plan puts us at the same level as those hefty $20,000 per year services. So don't say you haven't been warned.
AB Split Test 2.1.0 makes your testing smarter, reporting simpler, and control tighter — exactly what agencies need to grow with confidence.
Ready to unlock these features? Update today and start exploring.