Track Real User Behavior With Privacy-First Heatmaps
Understanding how visitors actually interact with your website can be a challenge. Traditional analytics tell you what’s happening, but not where or why.
That’s where the new Heatmaps feature in AB Split Test comes in.
Heatmaps provide a visual layer of insight, showing exactly how people move, scroll, and click through your pages, all from right inside WordPress.
Combine Heatmaps With Your Split Tests
If you’re already running tests in AB Split Test, you can view heat map data for each variation individually.
This makes it easy to see not only which version performs better, but why.
For example, in a recent test, the button labeled “Start Free” received far more clicks than “Download.” That small wording change revealed a key insight: people wanted to begin testing immediately, not download something first.
These kinds of behavioral patterns are exactly what Heatmaps make visible, so you can iterate faster and make data-driven design choices.
Easy Setup - Teams Plan Only
To enable:
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Go to AB Split Test → Settings
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Check Enable Heatmaps
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(Optional) Select specific pages to always track, like your homepage, pricing, or checkout
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Click Save Settings
That’s it. Heatmaps will automatically begin recording for visitors viewing your active split tests or the pages you’ve selected.
100% Local, 100% Private
Like the rest of AB Split Test, Heatmaps are completely self-hosted.
No remote servers. No external cookies. No tracking scripts.
All data stays securely on your WordPress site, giving you accurate, privacy-compliant insights without any third-party dependencies.
Admins, editors, and authors are automatically excluded from recordings, so only real user behavior is logged.
If you use a cookie banner, you can enable Consent Mode, ensuring that no data is recorded until visitors grant permission.
Because Heatmaps run locally, you can record unlimited visits, pages, and variations with no data limits or traffic caps.
Try It Free
Not on the Teams plan yet? You can activate a 7-day free trial of Heatmaps. You’ll get full access to:
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Unlimited heat map recordings
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Privacy-first split testing
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AI-guided test suggestions
With Heatmaps in AB Split Test, every click, scroll, and tap tells a story, and now it’s one you can see clearly.