Posts by Tom

You’ve likely heard the phrase, “Little things make big differences.” In the world of conversion optimization, those words ring exceptionally true. And thanks to tools like AB Split Test, the process of making those “little changes” is faster and more streamlined than ever. Let’s understand the compound benefits of consistent incremental improvements using an example.…

More than two-thirds of businesses do not have a concrete conversion rate optimization (CRO) strategy in place. Why? Because it’s hard and complicated — or it was. Is your company part of this group? Do you need clarification on what CRO is, why it matters, or how you can implement an effective strategy? If you…

In the realm of digital marketing, conversion rate optimization is a critical process, and AB Split Test is your perfect partner for this journey. It allows you to scientifically validate what works best for your audience, providing a foundation for data-driven decisions. Understanding Your Marketing Funnel First, get a clear picture of your marketing funnel.…

We are thrilled to announce a significant update to AB Split Test that’s bound to supercharge your WooCommerce store’s profitability. We’ve just rolled out a feature that enables you to utilize the total order value as a conversion metric. This means you’re not just optimizing for conversions, but also the Average Order Value (AOV), which…

AB Split Test, your preferred tool for optimizing conversion rates on WordPress, now integrates effortlessly with Cabin Analytics. New Analytics Integrations Shortly after integrating with Usermaven, AB Split Test now also supports Umami and Cabin. This comes at just the right time as many people are currently looking for an alternative to Google Analytics 4…

Looking for an AB Tasty alternative for WordPress? Here’s a head-to-head comparison between AB Tasty and AB Split Test so you can make the best decision for your business.   Feature Comparison: AB Split Test vs AB Tasty Feature AB Split Test AB Tasty Native WordPress Plugin ✅ Yes ❌ No No-Code Page Editor Integration…

In today’s fast-paced digital world, efficiency is key. That’s why we’ve added the power of OpenAI directly into your WordPress design process. Our AI tool delivers clear, actionable insights and automates optimization tasks right inside your page builder. Built for WordPress Professionals This tool is made for WordPress pros and agencies who build landing pages…

By far, the biggest mistake novice testers face when AB testing is testing the incorrect thing. Starting off on the wrong foot can turn many people off to AB testing. However, making mistakes is a necessary part of the process– especially when you’re testing to find mistakes in your marketing that are losing leads. To…

AB testing is an incredible method for measuring changes in marketing endeavors, website changes, and everything else associated with pulling in valuable leads for your business. If you’re interested in AB testing but have not done so before, you might have a few concerns. On a basic level, beginners tend to worry about messing with…

Note: The video below is from 2022. The core CRO principles still apply, but the updated guide below reflects current best practices. Most people think split testing doesn’t work. They’re wrong, but they’re also not entirely to blame. Here’s the problem: most people start at step 3. They jump straight to “let’s test a blue…

A while back, we tested AB Split Test with GenerateBlocks 1.5 when it introduced dynamic data, query loops, and the new image block. The good news? Everything worked perfectly right out of the box. But here’s the even better news: Since that video, we’ve added dozens of improvements to make testing with GenerateBlocks (and all…