AB Split Test Conversions – Updated Guide

URL 

The URL Visit goal triggers a conversion when a specific URL path on your own site (e.g. /checkout/thank-you/) is visited. It’s useful for tracking dynamic or custom URLs not listed in the Page dropdown, but it won’t work with external sites like Calendly or YouTube.

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PAGE OR POST VISIT

Select a Page from the dropdown that will trigger a conversion in the same way as the URL conversion method above.

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TEXT ON PAGE

Text on Page is a conversion goal type that triggers when a specific piece of text appears on the page—usually as part of a confirmation or thank-you message after a form is submitted, a booking is completed, or a purchase goes through.

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ELEMENT CLICK

A super flexible conversion selector used to track when a user clicks on a button or any other element using CSS selectors.

You can define a click of any element with CSS selectors you can think of. More information on all the options here

• Element with an ID
  Use the # operator
  Example: #mybutton

• Element with a class
  Use the . operator
  Example: .mybutton

• Link pointing to an external URL
  Use an attribute selector
  Example: a[href*='yoururl']

Advanced Mode:
To trigger a conversion on an event other than click, use advanced mode by adding a pipe | and the event type.
Example: #buy|mousedown

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LINK CLICK

Link Click conversion tracks when someone clicks a specific URL on your page. Works with external or internal links.

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TIME ACTIVE

Fires after a user has been actively engaging (scrolling, moving, tapping) for a set number of seconds (e.g. 30s). Great for engagement-based conversions.

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CONVERSION BLOCK / MODULE / ELEMENT CLASS

Automatically trigger conversion when a specific CSS class (e.g. ab-123 ab-convert) appears on the page. Useful for template or code-driven triggers.

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JAVASCRIPT

The JavaScript conversion method is an advanced method for coders.

The function abstConvert(TestId) is all you need to trigger a conversion with JavaScript.

You'll need a few things for this to work.

• Wait until document.ready to fire a conversion.
• You need the Test ID.

Conversion Value

On Agency plans and above, you can include an order value with your conversion.

abstConvert(TestId, orderValue);

If you want to fire a conversion on an external URL page, we recommend using the external conversion pixel

You can see the prefilled script with the ID included by selecting the JavaScript Conversion method.

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CONVERSION PIXEL (SAME DOMAIN ONLY)

Similar to the old external pixel, but restricted to same-domain usage useful in headless setups or custom tracking scenarios.