Conversion Value Optimization – WooCommerce & Surecart

Some call it Average Order Value optimization, some call it custom conversion values.

How it works

1. Create any test type you want. We don’t recommend updating an existing test with results, but you can if you want.

2. Choose Woo > Checkout order received or Surecart > Order Paid as the conversion page

3. Check the use order total checkbox

Settings interface for defining a conversion/goal trigger with an option to use the order total as the conversion value.

4.  Save test

That’s it!

Your results will look a bit different after enabling AOV. It will show test revenue and Revenue per visit as the metrics. The Visits and Chance of winning data is the same.

Screenshot of an a/b testing results dashboard showing three variations with their corresponding visits, conversions, revenue per visit, and chance of winning.

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