Conversion Value Optimization – WooCommerce & Surecart

Some call it Average Order Value optimization, some call it custom conversion values.

How it works

1. Create any test type you want. We don’t recommend updating an existing test with results, but you can if you want.

2. Choose Woo > Checkout order received or Surecart > Order Paid as the conversion page

3. Check the use order total checkbox

4.  Save test

That’s it!

Your results will look a bit different after enabling AOV. It will show test revenue and Revenue per visit as the metrics. The Visits and Chance of winning data is the same.