Conversion Value Optimization - WooCommerce & Surecart

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Some call it Average Order Value optimization, some call it custom conversion values.

How it works

1. Create any test type you want. We don’t recommend updating an existing test with results, but you can if you want.

2. Choose Woo > Checkout Order Received (Thank You Page) or SureCart > Order Paid as the conversion page

3. Switch on Use Order Value

Primary Conversion set to Checkout Order Received (Thank You Page) with Use Order Value switched on.

4.  Save test

That’s it!

Your results will look a bit different after enabling AOV. It will show test revenue and Revenue per visit as the metrics. The Visits and Confidence data is the same.

AB Split Test results for a test using order value: the table shows Revenue / visit and revenue in the Conversions column for each variation.

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